Campaign Overview
Supporting a Community Bakery in Hammanskraal Through Business Development
In 2021/22, My SME partnered with a corporate sponsor to support entrepreneur Sheila Mawela in establishing Tirhani Fresh Produce, a community-based bakery in Hammanskraal, Pretoria. The project formed part of an Enterprise and Supplier Development (ESD) programme designed to provide entrepreneurs with business coaching, business development and ongoing business support. My SME is dedicated to empowering entrepreneurs in South African communities through our enterprise and supplier development programs, catering specifically to companies engaged in corporate social responsibility projects.
Our enterprise and supplier development initiative focuses on providing business training and business coaching to entrepreneurs across South Africa, equipping them with the principles, knowledge and understanding of the local economic system. We guide these entrepreneurs in crafting effective business strategies, implementing sustainable business models, and establishing efficient operational systems for business management.
In collaboration with our partners, these programs not only offer technical baking skills training but also sponsor entrepreneurs with the necessary equipment to launch bakeries in their communities. We take pride in our bakery enterprise and supplier development projects, as these corporate and social responsibility projects addresses critical community needs by fostering entrepreneurship, creating job opportunities, and combating hunger at affordable pricing for community members.
Our Enterprise and Supplier Development Programme consists of 3 Phases.
Phase #1: Business Coaching and Training
The initial phase centers on intensive business coaching and training. We focus on imparting fundamental business principles essential for the success of the project. The goal is to equip entrepreneurs with business strategies, sustainable models, and streamlined operational systems for effective management.
Tirhani Fresh Produce caters primarily to the Hammanskraal community, offering products tailored to local needs at affordable prices.
For Tirhani Fresh Produce, this phase focused on developing the business knowledge required to manage and grow a community-based bakery. This included business principles, strategy, sustainable business models, operational systems and financial management.
Phase #2: Business Development
The second phase involves comprehensive business development efforts. Here, we witness the fruition of hard work through branding, logo design, website development, and marketing initiatives. As part of our enterprise and supplier development program for corporates, we provide branding and marketing support to sponsored candidates.
For Tirhani Fresh Produce, we provided branding services including logo design, website development (https://tirhaniproduce.com/), and branding essentials, e.g. signage & flyers.
My SME also helped develop the Tirhani Fresh Produce website as part of the business’s digital presence and branding development, while assisting with company compliance for Tirhani Fresh Produce, we registered the following compliance:
- Pty Company Registration
- Share Certificate
- Tax Verification
- Tax Clearance Certificate
Phase #3: Ongoing Business Support
Following business and financial-management mentorship, Tirhani Fresh Produce developed into an operating community bakery with monthly turnover close to R20,000.
This figure reflects the turnover reported in the case study and should be understood as a reported business outcome rather than a guaranteed result for other ESD projects.
My SME Specialises in Enterprise and Supplier Development
My SME provides Enterprise and Supplier Development programmes for corporations and organisations implementing corporate social responsibility initiatives. The programmes are designed to support entrepreneurs and emerging businesses through structured business coaching, business development and ongoing mentorship.
My SME’s ESD approach combines entrepreneurship training with practical business-development services such as branding, website development, marketing, compliance and financial-management support.
The programme also uses a cloud-based system to record the entrepreneur’s development journey, allowing corporate sponsors to monitor progress and access reports covering coaching sessions, future development plans and supporting documentation.
For further information, reach out to us at info@mysme.co.za or contact our offices at 021 834 9799.