Business Development Case Studies
Our Latest Case Studies
The Green Zone
Helping a Landscaping Business Grow
How do you turn people searching for landscaping services into real customers? My SME brought strategy, branding, website development and Google Ads together to help The Green Zone build a stronger path from search to sale — generating over R1 million in revenue.
Industrial Hygiene Consultants
Helping a Start-Up Build Its Business from the Ground Up
Starting a business is about more than having a great idea. My SME worked with Industrial Hygiene Consultants to shape the business, establish its brand and online presence, and create a strategy for attracting the right clients from the start.
Wedding Minister
Turning Online Searches into Wedding Bookings
When couples search online for someone to officiate their wedding, being found at the right moment matters. My SME created a targeted strategy that generated 172 leads, 57 bookings and R202,900 in revenue.
Enterprise & Supplier Development
Enterprise & supplier development project for TsAfrika as part of their corporate social responsibility
What started as a passion for coffee needed the right strategy to become a business. My SME worked alongside Noni’s Coffee to develop the brand, strengthen the business structure and put the right foundations in place for growth.
Digby Wells
Helping Entrepreneurs Turn Ideas into Sustainable Businesses
A good business idea needs more than enthusiasm — it needs direction. Through a Digby Wells initiative, My SME worked with emerging entrepreneurs to turn their ideas into more structured businesses through practical coaching and development.
Siyabonga Bakeries
Enterprise & Supplier Development for Community Bakeries
My SME partnered with Siyabonga Africa to support community-based bakery entrepreneurs through an Enterprise and Supplier Development programme. The project focuses on helping entrepreneurs establish sustainable businesses through structured business coaching, business strategy, branding, digital development, marketing and ongoing business support.
Siyabonga Fashion Businesses
Enterprise & Supplier Development for Fashion Businesses
From Fashion Ideas to Sustainable Businesses. Siyabonga Africa sponsored an Enterprise and Supplier Development programme focused on supporting emerging entrepreneurs in South African communities.
Tirhani Fresh Produce
Helping a Fresh Produce Business Grow with Purpose
Building a business from an idea takes planning, confidence and the right support. My SME worked with Tirhani Fresh Produce to strengthen its business direction, develop its approach to growth and turn an entrepreneurial vision into something tangible.
Enterprise & Supplier Development for Mining Communities
Helping Mining Community Entrepreneurs Turn Ideas into Start-ups
Mining and development projects can create opportunities that extend beyond direct employment. Enterprise and Supplier Development programmes can help surrounding communities develop businesses that are better equipped to identify opportunities, understand their customers and participate more effectively in the local economy.
Prominent Roofing
Turning High-Intent Searches into Roofing Enquiries
People searching for a roofer are already looking for a solution. My SME built a strategy around that intent, helping Prominent Roofing turn relevant searches into 75 leads and 30 conversions, contributing to over R2.5 million in turnover.
Absolute Ablutions
Helping a Portable Toilet Business Reach More Customers
How do you reach customers when they need portable sanitation services? My SME used targeted search marketing to put Absolute Ablutions in front of people actively looking for these services, generating 416 leads across South Africa and selected African markets.
Atzaró Okavango
Reaching Travellers Searching for Luxury Safari Experiences
The right traveller is often already searching for their next safari. My SME helped Atzaró Okavango reach those high-intent audiences through targeted Google Ads, generating 55 leads and R874,532 in revenue from R155,007 in advertising spend.
Atzaró Cape Town
Connecting a Luxury Hotel with High-Value Travellers
For a luxury hotel, reaching the right traveller can make all the difference. My SME used targeted Google Ads to connect Atzaró Cape Town with people actively searching for luxury travel experiences, generating 106 leads, 16 sales and R5.4 million in revenue.
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Ready to Grow Your Business?
Whether you’re launching a start-up, growing your customer base or preparing your business for the next stage of growth, My SME is ready to help. Book a consultation with our team and discover how our business strategy, marketing and accounting services can support your success.